Posted by Irene Ojo-Felix | February 6th, 2024

Dazed Fashion Director Imruh Asha On The Joy of Color

Whether he’s breaking Guinness World Records or orchestrating colorful photo shoots, Dazed Magazine’s Fashion Director Imruh Asha is most focused on keeping things interesting. Growing up with Dutch-Caribbean heritage and an appreciation of contemporary art, the Paris-based stylist developed a uniquely recognizable approach to curating, drawn to vibrancy, humor, and a nod to surrealism. Since joining the Dazed team in 2021 and being appointed as Fashion Director in 2022, Asha has been instrumental in steering the publication towards new creative heights, working with a host of visionary photographers and artists, including Carlijn Jacobs, Viviane Sassen, and Paolo Roversi, among others. With a career marked by his dedication to promoting inclusivity, Asha has been fearless in his approach to how his fashion narratives are crafted, even working with unconventional talents like a six-year-old Nepalese photographer in a Himalayan village.

Tasked with reinventing fashion in new and approachable ways, Asha has built rule-breaking into his repertoire, maintaining a childlike joy to his work with his use of color and intriguing concept development. Outside his Dazed duties, he’s worked with Vogue Italia, Vogue France, and M Le magazine du Monde on covers featuring Bella Hadid, Mona Tougaard, and Adut Akech. Fresh off men’s fashion week, Asha has styled shows and campaigns for Balmain, Pucci, Kiko Kostadinov, and Botter. Yet, his latest venture, collaborating with designer Danial Aitouganov on Zomer, solidifies his status in championing the next generation of fashion. As a new season approaches, we sat down with the stylist in his Paris office to discuss the people who supported him initially, using color in his work and personal style, and finding new angles to view fashion.

Editor in Chief and Cover Image: Stephan Moskovic
Managing Editor and Interviewer: Irene Ojo-Felix
Director: Hicham Alaoui
Post Production: Ben Wulff
Special thanks to Art Partner and Christopher Michael at Egos & Icons

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