How Makeup Artist Fara Homidi Became Fashion’s Quiet Beauty Authority

When you build a career defined by intimacy, integrity, and intention like Fara Homidi has, you become one of fashion’s most trusted makeup artists. For over a decade, Homidi has brought her nuanced approach to a wide spectrum of image-makers and brands—creating quietly powerful runway looks for Off-White, Eckhaus Latta, Coperni, and Duran Lantink, and contributing to the pages of Vogue, Harper’s Bazaar, Self Service, and W Magazine. Born in California and of Afghan heritage, she grew up in San Francisco’s Bay Area immersed in the rituals of beauty, first in her mother’s beauty supply salon and later behind the counter in retail. After moving to Los Angeles and later New York, she cut her teeth assisting backstage before forging her own path, now counted among the industry’s most respected names with frequent collaborations alongside photographers like Harley Weir, Talia Chetrit, Zoë Ghertner, Ethan James Green, and Larissa Hofmann. Today, her signature lies in makeup that feels intuitive rather than trend-driven: a peach flush barely visible beneath skin, a glint of gloss that feels like a secret, not a shout, a red lip perfectly complemented by barely perceivable skin. Through her namesake line, Homidi champions “slow beauty,” offering elevated essentials that marry sustainability with luxury. Models.com talked to the makeup artist about shaping the visual language of editorials, building a brand from the ground up, and why signature looks still matter.